7 Must Haves of Health and Fitness Marketing

'How to Turbocharge all Your marketing efforts'

1. Advertising has the broadest reach and creates the most top-of-mind awareness. If you have the budget for it use it. Make sure you test your ads first to see which ones pull the best responses. Remember there is a learning curve to designing the best campaigns. Plan for it and you will find what works over time for you.

2. Direct Mail is powerful when combined with educational- based marketing. A successful direct mail campaigne absolutely depends on how regular and consistent your mailings are, so only use this method if you plan on being consistent to your audience.

3. Corporate Literature ia a great marketing weapon. When coordinated with your other educational-based marketing efforts. Make sure that the look, feel, and content of each weapon is consistent with the others. This should be a mini version of your core story.

4. Public Relations includes your press releases, building relationships with the press, getting articles written by or about you, and affiliating with strong forces that can help you, such as trade associations and community groups. This needs to be part of your cohesive plan for building your fame as a business owner.

5. Personal Contact can be done through direct mail, advertising, a sent article, and the telephone. Personal contacts are potent and can help you grow quickly apply them now and watch things change instantly.

6. Trade shows and Market Education can be a great way to reach top-of -mind in a single event. These methods offer awesome opportunities to really stand out and get noticed. If done improperly they can be a waist of time and money. Plan and have a strategy when applying this to your toolbox.

7. Internet of course is huge and if your not using it as leverage do it! Try this 5 pronged approach to start with.

1. Lead capture
2. Build relationships
3. Interact as much as possible
4. Offer web seminars (webinars)
5. Convert traffic to sales

Have fun and go for it! Remember Marketing is part of your whole business plan and you must have systems in place to keep it going. Just like our healthy lifestyles as health and fitness professionals we must treat marketing as a lifestyle. Have a Healthy, & Prosperous Day!

Sincerely Your Friend In Health & Wealth,

Natalie Pyles

By, Natalie Pyles

Fitness & Nutrition Expert, Author, Speaker

http://www.MyFitnessElements.com

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