Promotional products used as gifts during the Holiday Season are a great way to say "Thank You" to customers and employees, build ongoing loyalty and keep your name in front of your clients and prospects to encourage future sales.
Do you use promotional products in your business? Do you believe promotional items work? Take this simple, eye-opening quiz and decide for yourself. . While this test is not scientific (and findings will vary from one person to another) the results are very revealing. So, STOP reading -- get up from your computer, grab a pen and paper and take a brief tour around a few of the rooms nearest you. Make a list of all the promotional products you find in your possession along your route. Then come back here!
What does your list include? If you're like a lot of us you will be surprised at how many such items you discovered nearby. (And isn't this a good reason to consider including promotional gifts in your holiday budget?)
On my little journey I noticed: a ruler, 2 letter openers, a coffee mug, bottle opener, several pens and pencils, umbrella, fly swatter, tote bag, key ring, yard stick, wall calendar, pocket calendar, mouse pad, a chip bag clip and a paint stir stick. (I'm sure there are a few T shirts and more items just around the corner.)
The point is, we all keep and use a variety of promotional products. Some we cherish and keep for years. Many, while useful, get stored away and only brought out upon occasion. Others expire or wear out, just to get tossed after a short lifespan. Only a few earn a prominent position in our homes and offices -- viewed and used every day.
All promotional products are NOT created equal -- even among the ones we personally keep. So how do you decide which ones could be most effective in keeping your name in front of your desired audience for days, months, even years to come AND yield you the best return?
Use your own list as a starting point and as a preliminary guide. By the side of each item:
- Rank them in order of "favorites," with #1 as your favorite and on down through your list.
- Next, rank them in order of most used, again #1 through the end.
- Now, without looking back, write the name of the business displayed on each of the products on your list. Those you can't remember leave blank. (Here's a clue: if you don't remember the business name on an item -- from lack of use or lack of distinction -- it's not a product you'll want to give your clients.)
- Sorting through your list, pick out the products with name recognition that also ranked well both as favorites and as most used. You're now on the right track for finding the type of promotional product that will give you the most bang for the buck!
If you're not inspired from your own list, pay attention to all the products you come across. Keep in mind that you're searching for that "wow" promotional product that offers long-term durability AND long-term -- daily -- usability. By choosing the right product (within your budget), you can guarantee your name and message will linger long after the holidays fade -- maybe for years to come.
Meet Pablo Corredor, inventor and owner of the best 3-in-1 Magnetic Bottle Opener available -- perfect for promotional product, gift and personal use. Open pull tabs, twist caps and metal caps as easy as saying "Open Sesame!" Great product for everyone -- even safe for children and helps all with arthritis and hand strength problems. Very Unique -- Very Durable -- Very Usable -- Lifetime guarantee Visit: http://opensesameusa.com/ to see the best bottle opener in action and why it is the perfect product for your bottle opening needs.
(c) Copyright - Pablo Corredo. All Rights Reserved Worldwide.
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