Consumers looking for white teeth and a great smile have plenty of choice of treatments ranging from DIY kits to white strips which are not sold in the UK to more expensive treatments like laser teeth whitening and the treatments like the dentists offer.
The teeth whitening industry has grown on the back of the beauty industry which has also seen massive growth over the five years. Consumers are wanting to look great and feel good about themselves and this has been caused by stars and celebrities features in glossy magazines, films and TV shows. Everyone then feels like they should look like the stars and this results in self indigence.
Laser teeth whitening is becoming popular because of the fact it is a costs effective treatment that is undertaken in less than one hour and in many cases whitens the teeth by 4-6 shades.
Teeth whitening is not for everyone and professional teeth whitening should never whiten anyone's teeth that require dental work and this is why a pre consultation is undertaken to ensure this is achieved.
The teeth whitening industry is still evolving as learnings are made and then adapted based on customer feedback which is how many new industries operate in the early days.
Managing the customers expectations is probably the biggest area that needs to happen as some customers will expect to have white teeth like Britney Spears or Simon Cowell but this simply is unlikely to happen and most people's teeth will get whiter but only as far as their natural colour will allow. To get white bright teeth like the stars the only way is to have veneers by the dentist and these can cost a fortune and this is why laser teeth whitening is now considered a real alternative when considering teeth whitening.
Laser teeth whitening available from The White Teeth Company - Laser teeth whitening professionals or visit http://www.whiteteethcompany.co.uk/affiliates.html if you are a salon looking to offer teeth whitening.
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